Only Jack and Jones
Only’, the exclusive women’s denim brand brought to India by Bombay Rayons, launched trendy denims with the opening of its extensive and exclusive boutique at R City Mall, in Mumbai. The store is spread over a huge area and has truly an international appeal. Interiors are done in shades of grey and black giving a classic essence to the store ambience. The brand is amongst the best seller group of Denmark and owns 200 stores worldwide. Finland, Norway, Sweden, Lithuania, Czech Republic, Denmark, Germany, Belgium, the Netherlands, Spain, Switzerland, Iceland, Faroe Islands, Ireland, United Kingdom, Austria, Latvia, Lebanon and China are few of countries where it is already present.
With the launch of its first store in Mumbai, the latest SS’09 collection by Jack & Jones was also showcased during the evening. Jack & Jones catering the youth jeans freaks as well as grown up rebels showcased intelligent designs with great fit. Top models from the industry – Diandra Soares, Mashoom and Shamita Singha, Angad Bediand Sahil Shroffset the ramp on fire looking incredibly stylish. These sleek and trendy designs comprised of breezy tops, flowing printed maxis, body hugging denims and cool party wears. Also the premium and vintage categories were really exclusive. Overall the entire range was good enough to set a cool and relaxed mood.
The show was directed and choreographed by Kedar Gawdeand hosted by Vickyand Miti Jhunjhunwala. The soirée saw numerous faces from the television fraternity including Roshni Chopra, Shilpa Saklani with husband Apurva Agnihotri and Rakshanda Khan. Bollywood hottie Arjan Bajwa was also spotted with television stars Ejaaz Khan, Sachin Tyagiand artist Apnavi Thakkarwho busy browsing through the collections. Models Freddy Daruwala, Hrishant Goswami, Namit Khanna and Asif, all shopped for the exclusive Jack and Jones merchandise and enjoyed the evening with other guests.